This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Wesentliche
Cookies & Tracking
Wir verwenden notwendige Cookies, um diese Website sicher bereitzustellen (z. B. Seitenfunktion, Sicherheit, Spracheinstellungen). Mit deiner Einwilligung nutzen wir außerdem Analyse- und Marketing-Technologien, um die Nutzung auszuwerten und unsere Kampagnen zu messen bzw. zu optimieren – z. B. über Google (Analytics/Ads) sowie Social-Media-Dienste wie Meta/Facebook und LinkedIn (ggf. weitere). Dabei können Daten wie Seitenaufrufe, Geräte-/Browserinformationen, gekürzte IP-Adresse, Ereignisse (z. B. Formularaufrufe) und ggf. Cookie-IDs verarbeitet und an die genannten Anbieter übermittelt werden; eine Übermittlung in Drittländer (z. B. USA) ist möglich.
Du kannst deine Auswahl jederzeit über „Cookie-Einstellungen“ ändern oder widerrufen. Details zu Anbietern, Zwecken und Speicherdauer findest du in der Datenschutzerklärung.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Statistik
Hilft uns zu verstehen, wie die Website genutzt wird (z. B. über Google Analytics), um Inhalte und Performance zu verbessern. Aktiviert erst nach Einwilligung.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Marketing
Dient dazu, Kampagnen zu messen und Werbung auszuspielen/zu optimieren (z. B. Google Ads, Meta/Facebook Pixel, LinkedIn Insight Tag). Kann Wiedererkennung über verschiedene Websites/Apps ermöglichen. Aktiviert erst nach Einwilligung.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
